Mato Brand Kit
==============
v1 · April 2026

Contents
--------
01-logos/             Wordmark + blob mark, SVG and PNG
02-tokens/            colors_and_type.css — all design tokens
03-platform-icons/    Spotify, Apple Podcasts, iHeart
04-illustrations/     8 hero illustrations from the brand library
                      (full 92-piece library: contact for access)

Type (Google Fonts)
  Display:  Instrument Serif — 400 + italic
  UI/Body:  DM Sans — 300/400/500/600/700
  Eyebrow:  DM Mono — 400, 500

Color
  Brand    #E9654A  Coral
  Anchor   #1A1A1A  Ink
  Surface  #FAF7F2  Cream
  Surface  #F7F3EE  Paper
  Border   #ECE7DF  Hairline
  Stat     #16A335  Green deep

Voice
  Lowercase logo always.
  One italic word per headline. Never two.
  Stat-led, verbs first, period rhythm.
  Never: leverage, unlock, seamless, robust, empower, game-changer,
         revolutionary, cutting-edge, streamline, supercharge.
  No emoji.

CTAs
  Primary:   "Get a Demo Episode"
  Secondary: "See how it works"

Brand contact
  Edward Benz · edward@heymato.com

Full guidelines: brand-guidelines/index.html
